Wilmington, NC Pest Control Report

We Audited 16 Pest Control Websites in Wilmington, North Carolina

Wilmington Pest Control websites score 9/100 on the Pest Control Website Index. 19% lack phone number not clickable on mobile.

Last updated: March 2026 16 sites audited

Market Snapshot

9/100

Pest Control Website Index

Median: 5

1.3s

Avg Load Speed

50%

Online Booking

93%

SSL Secured

71%

Reviews Displayed

50%

Contact Form

19% of Wilmington Pest Control Sites Have Non-Clickable Phone Numbers

critical severity

19% (3 of 16 sites)

Why It Matters

Over 65% of pest control searches happen on mobile. When someone finds a roach in their kitchen and searches for help on their phone, they need to tap the number and call immediately. If the phone number is an image or plain text instead of a clickable tel: link, you've added friction to the most urgent moment in the buying process.

What Top-Scoring Sites Do

Top pest control sites in Wilmington use clickable tel: links on every phone number, including the header, footer, and any in-page mentions. Many add a sticky mobile call button that stays visible while scrolling.

The Bottom Line

In Wilmington, 19% of pest control sites (3 businesses) have phone numbers that can't be tapped to call on mobile. On a phone, those numbers are decoration, not lead capture.

Full report on this issue →

Pest Control Website Index Score Distribution

Based on 16 in-depth website audits

0-20

21-40

41-60

61-80

81-100

Average

Median

Highest

Lowest

The highest-scoring Pest Control website in Wilmington earned a 25 on the Pest Control Website Index. The lowest scored 5.

19% of Wilmington Pest Control Sites Have Phone Number Mismatches

critical severity

19% (3 of 16 sites)

Why It Matters

When the phone number on your website doesn't match your Google Business Profile, it creates a NAP (Name, Address, Phone) inconsistency. This directly hurts local search rankings. It also confuses customers who find one number on Google and a different one on your site.

What Top-Scoring Sites Do

Top pest control sites in Wilmington use a single primary business number consistently across their website, Google Business Profile, Yelp, and all directory listings. They audit their citations regularly to catch mismatches.

The Bottom Line

In Wilmington, 19% of pest control sites (3 businesses) have phone numbers on their website that don't match their Google listing. This NAP inconsistency hurts both trust and local SEO rankings.

Full report on this issue →

19% of Wilmington Pest Control Sites Have No Clear CTA Above the Fold

high severity

19% (3 of 16 sites)

Why It Matters

When a homeowner finds a cockroach at midnight, they search, click, and need to see a phone number or 'Book Now' button immediately — without scrolling. If your above-the-fold area is a generic hero image with no action step, that visitor hits the back button and clicks the next result.

What Top-Scoring Sites Do

The best pest control sites in Wilmington put a clickable phone number and a booking button above the fold on every page. On mobile, they use a sticky call bar that follows the visitor as they scroll.

The Bottom Line

19% of pest control sites in Wilmington (3 businesses) have no clear call-to-action above the fold. Visitors land, see no obvious next step, and leave.

Full report on this issue →

How Wilmington Compares to Nearby Cities

Market	Sites	Index Score	Avg Speed	Online Booking	SSL	Reviews
Wilmington	16	9/100	1.3s	50%	93%	71%
Charlotte	39	11/100	0.5s	54%	92%	0%
Raleigh	33	12/100	1.3s	53%	97%	0%
Greensboro	21	7/100	1s	52%	100%	0%
Winston-Salem	15	10/100	1.2s	50%	100%	0%
Durham	12	9/100	2.1s	50%	100%	0%