Blog
Insights from auditing
1,537 pest control websites
The ROI of Pest Control SEO (With Real Numbers)
Pest control SEO costs $500-2K/month. We calculated the ROI using real lead costs — and compared it to what 1,537 sites are actually doing wrong.
SEO vs Google Ads for Pest Control: Which Brings More Calls?
Sending Google Ads traffic to a site scoring 21/100 wastes money. Our 1,537-site audit shows why pest control companies should fix their site before buying clicks.
How to Set Up Google Analytics for Pest Control (15 Minutes)
21% of pest control websites have no analytics — 319 companies running blind. Here's a 15-minute GA4 setup guide with conversion tracking.
Southern States Have the Worst Pest Control Websites
We scored pest control sites across 12 states. SC averaged 8/100, OK 9, AL 9 — while FL led at 33. Here's the full state-by-state breakdown from 1,537 audits.
How to Start a Blog for Your Pest Control Business
25% of pest control sites have no blog at all. A content strategy covering seasonal pests, ID guides, and DIY vs pro that drives organic traffic.
Stop Renting Leads. Own Your Pest Control Website.
Angi and Thumbtack leads cost $60-85 each and never get cheaper. Website leads drop to $5-20 over time. The case for owning your lead generation.
Summer Pest Surge: Is Your Website Ready?
Summer pest searches spike 45-55% above baseline. Mosquitoes, ants, and wasps drive the demand — but 61% of pest control sites score below 20 and can't convert it.
Switch to HTTPS: A Step-by-Step Guide for Pest Control Sites
19% of pest control sites still run on HTTP. A step-by-step migration guide for WordPress, Wix, and Squarespace with zero downtime.
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