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Insights from auditing
1,537 pest control websites
Texas Pest Control Websites: 347 Sites Audited
We audited 347 pest control websites across 17 Texas cities. Average score: 32/100. Here's the city-by-city breakdown and the gaps costing TX companies leads.
We Audited 1,537 Pest Control Websites. Here's the Data.
After auditing 1,537 pest control sites, the average score was 21/100. See every gap, score breakdown, and state-by-state data from our 2026 study.
Website vs Social Media: Where Should Pest Control Companies Invest?
70-80% of pest control leads originate from search, not social media. Our audit of 1,537 sites shows most can't convert even the traffic they have. Here's where to invest.
What a 100/100 Pest Control Website Looks Like
The average pest control website scores 21/100 in our audit. Here's every element a perfect 100-point site would include — and why almost nobody has them.
Why Your Pest Control Site Looks Outdated
61% of 1,537 pest control sites scored under 20/100. Outdated design signals distrust — visitors leave in seconds. Here's what makes a site look stuck in 2012.
How to Write Meta Descriptions That Get Clicks
20% of pest control websites have no meta descriptions at all — 306 sites letting Google write their search snippets. Here's how to fix yours.
Your Competitor Ranks Above You. Here's Why
27% of pest control sites skip schema, 22% have no service area pages, 25% have no blog. We audited 1,537 sites to find why some rank and others don't.
Your Pest Control Site Loads Slow. Customers Won't Wait
Every extra second of load time costs 7% in conversions. With 61% of pest control sites scoring under 20/100, slow speed is killing leads before visitors see your number.
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